Brand24 Review: The Ultimate Tool to Decode Brand Buzz?

With the sheer amount of data floating around about every brand, knowing your audience's thoughts can feel overwhelming! Yet, many businesses struggle to make sense of the data overload.

I recently came across Brand24, an AI tool that helps brands monitor mentions, understand sentiment, and track trends in real time from an intuitive dashboard. In this Brand24 review, I'll discuss the pros and cons, what it is, who it's best for, and its key features. Then, I'll show you how I used Brand24 to track and engage with brand mentions.

I'll finish the article by comparing it with my top three alternatives (Hootsuite, Semrush, and Brandwatch). By the end, you'll know if Brand24 is right for you!

Verdict

Brand24 offers powerful, real-time social listening with a clean interface, in-depth analytics, and customizable keyword tracking. It's an excellent tool for brands wanting deep insights across multiple platforms. However, while it excels at monitoring and sentiment analysis, its higher cost and limited updates on lower plans may not suit smaller budgets or those needing constant updates.

What is Brand24?

Brand24 is an AI media monitoring and social listening platform designed to help businesses track and analyze online conversations about their brands, competitors, and relevant keywords. It uses natural language processing (NLP) algorithms to understand the context of conversations, meaning it's not just picking up random mentions!

It's smart enough to figure out if someone's actually talking about your brand or just mentioning something similar. For example, if you're monitoring “Apple,” it can distinguish between conversations about the tech company and conversations about the fruit.

Brand24 was founded in 2011 and is based in Wrocław, Poland. While it might not be as well-known as some American-born tools, it's become a serious player in the social listening space. They've managed to snag some pretty impressive clients like Intel, H&M, and IKEA!

What sets Brand24 apart is its filtering system. You can actually create very specific monitoring projects without breaking anything! You can filter by language, location, source type, and even by specific authors or websites.

Overall, Brand24 is an excellent tool for businesses looking to improve their online presence through effective monitoring and analysis of digital conversations. Its combination of real-time data collection, sentiment analysis, and user-friendly reporting make it a valuable asset for any marketing strategy!

Who is Brand24 Best For?

Brand24 is an excellent tool for a variety of users, particularly medium to large-sized businesses. Here are the specific types of people who benefit most from using Brand24:

• Marketing Teams can use Brand24 to monitor brand mentions, track campaign performance, and analyze audience sentiment. Its comprehensive analytics help marketers refine their strategies and improve engagement!
• Public Relations Professionals can use Brand24 to manage their online reputation, respond to customer feedback, and monitor media coverage. The tool's real-time alerts and sentiment analysis are crucial for effective crisis management.
• Digital Marketing Agencies can use Brand24 for social listening and competitive analysis for their clients. Brand24's ability to track various keywords across different sources makes it valuable for reporting and strategy development.
• Software as a Service (SaaS) companies can use Brand24's insights to see user feedback and market trends. They can use these insights to adapt their offerings based on customer needs and competitor actions.
• Medium to Large Enterprises with a substantial online presence can use Brand24 to get detailed reports and insights that help them understand public perception and market positioning.
• Content Creators and Influencers can use Brand24 to track their online presence and audience engagement to gather insights into what content resonates with their followers.
• E-commerce Brands can use Brand24 to track customer feedback and understand consumer sentiment about products.
• Hotels and Restaurants can use Brand24 to monitor reviews and manage customer experiences.

While Brand24 offers extensive features suitable for these groups, it may not be as cost-effective for solopreneurs or very small businesses due to its pricing structure and the depth of features provided.

Brand24 Key Features

Here are Brand24's key features:

• Comprehensive Monitoring: Track mentions across multiple online platforms including social media (Facebook, Instagram, Twitter, YouTube, TikTok, etc.), blogs, forums, news sites, podcasts, and more.
• Real-Time Alerts: Get real-time updates on keywords and brand mentions.
• Sentiment Analysis: Use AI to automatically detect the sentiment behind mentions, categorizing them as positive, negative, or neutral.
• Analytics and Reporting: Get detailed analytics on brand mentions (reach, engagement metrics, and customizable reports).
• Influencer Identification: Identify key influencers talking about your brand.
• Competitor Analysis: Monitor and compare your brand against competitors.
• Topic Analysis: Get an AI-powered topic analysis to help identify trending topics and patterns in conversations.
• Keyword Tracking: Track specific keywords related to your brand or industry.
• Multi-Channel Data Collection: Gather data from over 20 channels of communication.
• Customizable Dashboards: Use the dashboards for quick visualization of media coverage and analytics.
• Boolean Search: The advanced filtering options allow for more precise monitoring.
• Mobile Apps: Brand24 offers mobile applications for both iOS and Android devices.
• Integration Capabilities: The tool integrates with other platforms like Slack.
• AI Insights: Brand24 uses AI to automate data interpretation and provide actionable insights.
• User-Friendly Interface: Brand24 has an intuitive design so even those who are not tech-savvy can use it.

How to Use Brand24

Here's how to use Brand 24 to track and engage with your brand mentions:

1. Sign Up for Brand24
2. Enter Your Keywords
3. Choose Your Tracking Language
4. View Your Mentions on the Dashboard
5. Filter Your Mentions
6. Turn on Notifications
7. View Summaries
8. Get an Analysis
9. View Your Reports
10. Tag Your Mentions
11. Engage with Your Mentions

Step 1: Sign Up for Brand24

I started by going to the Brand24 homepage and selecting “Sign up free.”

Step 2: Enter Your Keywords

After creating my account, Brand24 asked me to enter the keywords I wanted to monitor.

You'll want to start with a very specific main keyword and then gradually add related terms. It's much easier to expand your monitoring than to wade through thousands of irrelevant mentions because your initial setup was too broad!

I wanted to monitor keywords for Unite.ai, so I started by adding variations of the brand name: Unite.ai, Unite AI, UniteAI, unite.ai, Uniteai, and Unite A.I. You may want to add common misspellings, product names, key personnel names (especially for bigger brands), and branded hashtags.

Pro tip: Use quotation marks around exact phrases you want to track. For example, “brand24” vs brand 24 will give you very different results. By enclosing phrases in quotation marks, you ensure that the tool searches for the exact sequence of words, which helps filter out unrelated mentions.

For example, searching for “brand24” will yield results specifically mentioning that exact term. In contrast, searching for brand 24 without quotes may return a broader range of results that include instances where “brand” and “24” appear separately, leading to irrelevant mentions.

Step 3: Choose Your Tracking Language

Next, Brand24 asked me which language I wanted to track these keywords in. I kept it on “All Languages” and hit “Create project.”

Step 4: View Your Mentions on the Dashboard

I was then taken to the dashboard of my project!

Right at the top, I could see the mentions and reach I had for the keywords given in the past month. I could also click on “Sentiment” to see how positive or negative the overall feedback is, helping me understand the public perception of Unite.ai at a glance.

Below the graph, I could sort these based on the most recent mentions first or the most popular.

Step 5: Filter Your Mentions

On the right, I could choose the sources to filter where the mentions were coming from:

• Social media (Twitter, Facebook, Instagram, etc.)
• News sites
• Blogs
• Forums
• Review sites

This made it easy to focus on specific platforms relevant to Unite.ai’s audience!

In the right panel were some ways I could filter the mentions further:

• Date range
• Source type
• Sentiment
• Influence score
• Geolocation
• Language
• Author
• Importance
• Visited
• Domain
• Tags

These filters allowed me to be more specific about the type of data I wanted to see and what was most relevant to tracking Unite.ai’s online presence.

Step 6: Turn on Notifications

One of my favorite things about Brand24 is the alerts that notify me whenever there’s a new mention. It helps me stay on top of real-time conversations about Unite!

Here's how to access and turn on notifications on Brand24:

Select the gear icon next to your Project.

Go to the “Notifications” tab.

Select “Add more notifications.”

In the window that appears, choose the following:

• The email you want the notifications to go to.
• Notification frequency (real-time, every hour, every few hours, once a day, every week, every month).
• Filter (specify exactly what insights you want to get notified on).
• Number of mentions until the notification is sent.
• Notification type (email or mobile).

I personally prefer a combination of real-time alerts for negative mentions (because those need immediate attention) and daily digests for everything else.

Step 7: View Summaries

Beyond the mentions feed on the main dashboard, some other useful tools can be accessed on the left panel:

1. Summary tab
2. Analysis tab
3. Reports section

Let's get a quick overview of these.

The Summary tab provides a quick overview of key metrics, including the latest and most popular mentions, reach, and top sources. It provides a comprehensive snapshot of Unite.ai's online visibility and public perception at a glance!

Step 8: Get an Analysis

The Analysis tab provides a detailed breakdown of metrics like:

• The most popular mentions
• Online presence score
• Mention sources
• Trending hashtags
• Trending links
• Top and most active profiles
• Most active and influential sites
• Most active countries
• Discussion context

It provides a clear view of how Unite.ai’s mentions are trending and how the audience feels about the brand.

Step 9: View Your Reports

Last but not least is the Reports section. Here, I can generate and export the following types of reports:

• Email
• PDF
• Excel
• Infographic

These reports are customizable, so I can select specific time frames, sources, or even keywords to include! They're great for presenting clear insights to stakeholders or team members. With just a few clicks, I can have a professional-looking report ready!

When it comes to reporting, don't just rely on the automatic templates. Customize them based on what matters to your stakeholders. For example, if your CMO only cares about sentiment trends and influence scores, then make sure you include and emphasize those in the report.

Step 10: Tag Your Mentions

One feature I absolutely love is the ability to tag mentions. This feature makes it much easier to sort through mentions later and spot trends!

I recommend creating a tagging system early on, maybe something like:

• Requires response
• Potential lead
• Product feedback
• Customer service issue

Step 11: Engage with Your Mentions

Last but not least, don't forget to actually engage with the mentions you're tracking! It's easy to get caught up in monitoring and analyzing that you forget the whole point is to engage with your audience.

Brand24 makes it easy to respond directly from the platform for many sources. For example, for Twitter mentions, you can go directly to the Tweet or respond right from Brand24!

When using Brand24, remember that the goal isn't just to collect data. It's to turn that data into actionable insights that help grow your brand!

Start small, get comfortable with the basics, and gradually expand your monitoring as you get more confident with the tool.

Overall, Brand24 made it incredibly easy to monitor Unite.ai’s online presence! Its powerful filtering and analysis tools gave me real-time insights into public perception. Plus, the intuitive dashboard and customizable notifications kept me informed and ready to engage, making it a seamless experience from setup to actionable insights.

Top 3 Brand24 Alternatives

Here are the best Brand24 alternatives I'd recommend.

Hootsuite

The first Brand24 alternative I’d recommend is Hootsuite. Hootsuite is great because it streamlines content scheduling and you can see real-time performance metrics across all social channels in one place!

Brand24 and Hootsuite both provide excellent tools for monitoring online conversations and analyzing brand presence. However, they focus on different aspects of social media management.

Brand24 is an AI-powered social listening tool that tracks mentions across a wider range of sources (social media, news sites, blogs, forums, and podcasts) than Hootsuite. It also provides deep sentiment analysis, reach tracking and customer insights.

On the other hand, Hootsuite is a comprehensive social media management tool that combines social listening, scheduling, publishing, and analytics in one platform. With Hootsuite, you can create, manage, and analyze content across multiple social channels.

Brand24 provides AI-driven insights specifically tailored to monitoring brand reputation and sentiment, making it better for PR and reputation management. In contrast, Hootsuite’s strengths lie in its social media scheduling and publishing features, helping marketers save time and engage consistently with their audience.

For a more comprehensive social listening tool, Brand24 is for you. If you're looking for more comprehensive social media tools beyond just monitoring and listening, go with Hootsuite!

Semrush

The next Brand24 alternative I’d recommend is Semrush. What I love most about Semrush is its powerful all-in-one toolkit that covers everything from SEO to social media strategy.

While both platforms offer valuable insights, Brand24 is more focused on real-time brand monitoring across social media, news, forums, etc. It also gives you sentiment analysis, customer insights, and influencer tracking.

However, Semrush takes a more comprehensive approach to digital marketing. It combines SEO, content strategy, social media management, and competitive analysis in one place. With Semrush, I can track keywords, monitor site performance, and analyze competitors. This makes Semrush invaluable for building a well-rounded online presence.

For brand sentiment and real-time monitoring, choose Brand24. For a broader digital marketing suite with SEO and PPC capabilities, choose Semrush!

Brandwatch

The final Brand24 alternative I’d recommend is Brandwatch. It has an incredible ability to customize data and provide a full view of the market landscape for more strategic decision-making.

Brand24 and Brandwatch are excellent tools for social listening and brand monitoring. However, Brand24 has real-time monitoring on higher tiers and AI-powered insights that allow you to track mentions, sentiment, and reach across multiple sources. It’s an excellent tool for brands that need actionable data with straightforward reporting.

Brandwatch offers a more comprehensive suite of social media management, influencer marketing, and advanced trend analysis. It also comes with customizable data filters and a large archive of consumer insights if you're looking for data-driven content strategies. Brandwatch's ability to track emerging trends and threats across over 100 million sources also makes it a powerful choice for more robust data insights and audience engagement!

If you're looking for a user-friendly tool for social listening, Brand24 is an excellent choice. For more comprehensive social media management and deep insights, Brandwatch is the way to go!

Brand24 Review: The Right Tool For You?

Using Brand24 has been a game-changer in understanding different brand's digital footprints. From its real-time monitoring to sentiment analysis, Brand24 allowed me to easily stay on top of every mention and trend!

Despite being slightly limited in social media management features and pricey for small businesses, its focus on in-depth social listening makes it ideal for anyone needing accurate, immediate insights on brand perception.

If you feel like Brand24 isn't the right fit for you, here are the best alternatives I'd recommend:

• Hootsuite is best for social media managers needing an all-in-one tool for scheduling, publishing, and performance analytics across multiple platforms.
• Semrush is best for digital marketers who want a comprehensive toolkit covering SEO, content strategy, social media, and competitive analysis.
• Brandwatch is best for large enterprises or teams seeking advanced data insights, trend analysis, and influencer tracking for a holistic view of brand perception and market trends.

Thanks for reading my Brand24 review! I hope you found it helpful.

Brand24 offers an Individual plan that's a perfect start for tracking a small brand. Why not try Brand24 for yourself and see how you like it?

Frequently Asked Questions

Is Brand24 reliable?

Yes, Brand24 is a reliable tool for social listening and media monitoring. It has real-time monitoring capabilities, a user-friendly interface, and responsive customer support. However, there may be some issues with spam results and the accuracy of sentiment analysis.

What are the benefits of Brand24?

Brand24 offers several benefits including real-time monitoring of brand mentions across various online platforms. You can also directly engage with customers to manage your online reputation. Plus, you'll get insightful analytics and reach tracking to understand your brand's public perception for better marketing strategies.

What is Brand24 used for?

Brand24 is used for monitoring and managing online reputations by tracking brand mentions across various platforms. It provides real-time alerts, sentiment analysis, and insightful analytics to help businesses engage with customers, respond to feedback, and make informed marketing decisions.

Is Brand24 free to use?

Brand24 is not free to use, but it does offer a 14-day free trial with no credit card required. After the trial, you can choose from various paid plans with different features and keywords monitored.

Who is the CEO of Brand24?

The CEO of Brand24 is Michal Sadowski. He is also the Founder of the company, which specializes in social listening tools used by businesses worldwide.

How does Brand24 collect data?

Brand24 collects data by monitoring a wide range of online sources in real time. It then uses AI algorithms to analyze mentions of specified keywords, providing insights into sentiment, reach, and overall brand presence across these channels.

The post Brand24 Review: The Ultimate Tool to Decode Brand Buzz? appeared first on Unite.AI.